In today's Quick Rant! I discuss why Super Mario Run failed...and backhandedly bash millennials. Nintendo released Super Mario Run at a price of $10, proving that they have no idea how the mobile game market is priced or what mobile gamers expect from a game at a certain price point. The result was a game that had its demo downloaded 90 million times, but converted to a full purchase only 3% of those 90 million trials. Why? $10 is too much for millennial gamers to pay. It is supposed to be free, or less than $5. While first instinct is to blame the gamer/millennial for being cheap and entitle to free crap, the reality is Nintendo failed to research the market and proved again that Nintendo's biggest enemy is Nintendo.