Marketing gurus are amazing at manipulating us. Men are now buying products that were traditionally only purchased by women, scented bath soaps, facial moisturizing cream, hair products, candles, yogurt. The newest entry into this field is "The Man Can" which is, canned wine.
Yep, someone decided that if you put wine in a can and market it as manly, men will start drinking wine. The sad thing is they are probably correct, as history has shown this tactic to work smashingly.
Side note, I am not above this manipulation. In my fridge currently is the "official yogurt of the NFL" that Cam Newton was pitching and I have some Old Spice body wash in my shower. Marketing gurus, insidious and dangerous.